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What Is Influence and Why It Matters
Discover how to lead with heart, not ego. Learn why true influence matters—and how to master it at any level.
Trayton Vance | CEO, Founder & Executive Coach
Coaching for a Better Tomorrow
My focus and passion is coaching for a better tomorrow, which means empowering people to grow, lead, and thrive every day to create a lasting impact that shapes a stronger future for all.
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From the Royal Marines to Realising My Calling
My journey began in the Royal Marines.
A place where resilience isn’t just respected – it’s required.
Where leadership is tested daily.
And where the power of people working at their best truly shines.
It was there I first saw what’s possible when someone is empowered, encouraged and challenged. I didn’t know it at the time, but that spark would go on to shape my entire career.
It was there I first saw what’s possible when someone is empowered, encouraged and challenged. I didn’t know it at the time, but that spark would go on to shape my entire career.
Shaping My Skills Through Study and Strategy
Later, during my MBA, I began to see coaching through a new lens.
Not just as a way to lead, but as a way to elevate others in the commercial world.
To help people navigate complexity, develop confidence and craft clarity from chaos.That period was packed with discovery.
It confirmed what I’d already sensed – coaching isn’t a role, it’s a responsibility.
Not just as a way to lead, but as a way to elevate others in the commercial world.
To help people navigate complexity, develop confidence and craft clarity from chaos.That period was packed with discovery.
It confirmed what I’d already sensed – coaching isn’t a role, it’s a responsibility.
Coaching Across Cultures
After graduating, I spent 18 months consulting across the globe.
Different industries. Different cultures.
Same truth – people everywhere are capable of more.That global experience opened my eyes to the power of coaching in every context.
It also taught me that the best coaching meets people where they are – and takes them somewhere better.
Different industries. Different cultures.
Same truth – people everywhere are capable of more.That global experience opened my eyes to the power of coaching in every context.
It also taught me that the best coaching meets people where they are – and takes them somewhere better.
25 Years. One Mission. Helping Others Be Better.
Since then, I’ve spent more than 25 years coaching individuals, teams and organisations to elevate how they think, work and lead.
From boardrooms to frontlines. Start-ups to global giants. I’ve supported people as they wrestle with challenges, lean into change and unlock progress.
I don’t bring all the answers. But I do bring deep experience, structured insight and an unwavering belief in what people can achieve with the right support.
From boardrooms to frontlines. Start-ups to global giants. I’ve supported people as they wrestle with challenges, lean into change and unlock progress.
I don’t bring all the answers. But I do bring deep experience, structured insight and an unwavering belief in what people can achieve with the right support.
Coaching That Creates Change
This work still lights me up every day. Because I know the ripple effects it creates – for people, for teams, for organisations and the wider world. That’s why I coach. To create space for learning. To encourage growth. To build confidence.
To shape a better tomorrow.
To shape a better tomorrow.
Latest Media
Trayton Vance shares expert insights on leadership, coaching, and innovation across leading media platforms.
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Building a Culture of Innovation: Tips from Leaders
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What are effective executive coaching techniques?
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How Leadership Trends Are Shaping Modern Business Practices
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Fostering Leadership Collaboration: Tips and Tools for Success
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Leadership in the New World of Work: What’s Changed and What Truly Matters
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Building a Feedback Culture: Tips for Leadership Teams
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Building a Culture of Innovation: Strategies for Empowering Employees
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How to Tailor Time Management to Your Unique Work Style
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Stopping the Blame Game: How to Build a Responsible Workforce
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4 How to Tailor Coaching to Meet Clients' Specific Leadership Needs
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Latest Podcasts
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High Performance: Building Trust, Resilience, and Sustainable Team Excellence
Chris Burton, an expert with 15 years of experience in transforming team performance across various business sectors, delves into the intricacies of team coaching, exploring the essential elements that differentiate high performing teams and examines the impact of values, culture, and purpose on team dynamics and performance.
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Upcoming Webinar
Thursday 19th June 2025 Time: 12:00-13:00 GMT / Virtual - Register Now >
FREE WEBINAR
Boost Employee Engagement with a Coaching Approach
Join our free webinar on Thursday 19th June to explore how coaching can boost employee engagement and build a strong coaching culture.
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