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What is Coaching?

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April 25, 2024
CEO, Founder & Executive Coach
4 min read
Coaching transcends sectors, fostering growth through supportive environments, questioning, and goal-setting. Its impact spans leadership, life, career, and health realms, promoting learning and performance enhancement.

What is Coaching?

Coaching, a term transcending its traditional sports-related confines, now occupies a prominent place in various sectors, including business, education, health, and personal development. At its core, coaching is a facilitated process to enhance performance, achieve goals, and foster personal and professional growth. Unlike mentoring, which often involves guidance and advice from a more experienced individual, coaching is more about unlocking a person's potential to maximise performance. It is helping them to learn rather than teaching them.

The Essence of Coaching

The essence of coaching lies in its ability to create a supportive environment where the coachee feels challenged and cared for. This environment encourages self-discovery, reflection, and action towards desired goals. The coach’s role is not to provide answers or solutions but to ask powerful, often thought-provoking questions that stimulate the coachee's self-awareness and personal growth. The coaching relationship is characterised by trust, confidentiality, and mutual respect, ensuring a safe space for exploration and development.

Types of Coaching

Coaching manifests in various forms, each tailored to different needs and objectives. Some of the most prevalent types include:

  • Executive Coaching is aimed at enhancing leadership skills and organizational performance. It often involves working with high-level executives and managers to develop strategic thinking, manage change, and improve communication skills.
  • Life Coaching focuses on personal development and achieving one's life goals. Life coaches work with individuals on a range of issues, from career progression to personal happiness and fulfilment.
  • Career Coaching helps individuals identify their professional goals, make career transitions, and navigate workplace challenges.
  • Health and Wellness Coaching supports people in achieving health-related goals, such as losing weight, managing stress, or overcoming health challenges.

The Coaching Process

The coaching process follows a structured framework, beginning with establishing a coaching agreement. This agreement sets out the goals of the coaching, the boundaries of the relationship, and the expectations of both the coach and coachee.

Following this, a series of coaching sessions takes place, during which the coach will use various techniques to facilitate the coachee's journey towards their goals.

These techniques may include questioning, active listening, goal setting, and action planning.

The GROW model is one of the most widely used frameworks in coaching. It stands for Goal, Reality, Options, and Will:

  • Goal: Establishing what the coachee wants to achieve.
  • Reality: Assessing the current situation and identifying challenges.
  • Options: Exploring possible actions or strategies.
  • Will: Committing to specific steps to move forward.

The Impact of Coaching

The impact of coaching can be profound, with individuals often experiencing significant improvements in their performance, well-being, and satisfaction in various areas of life. Organisations investing in coaching frequently report higher employee engagement, productivity, and retention levels.

Coaching also promotes a culture of continuous learning and development, encouraging individuals to take responsibility for their growth and to actively seek opportunities for improvement.


In an increasingly complex and fast-paced world, the demand for coaching is rising. Its versatility and efficacy in facilitating personal and professional development have made it an invaluable tool for individuals and organisations.

Coaching empowers people to envision a better future, navigate the complexities of life, work with greater confidence and realise their full potential.

Coaching is about bridging the gap between an individual's current and desired state, making it a positive force for change and growth in today's society and, as we say here at Coaching Focus Group, creating a better tomorrow.