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Holistic approach
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Jessica Shields


Jessica Shields

Jess is a Coach and Neuro-Linguistic Programming (NLP) Master practitioner who’s delivered coaching and training in a variety of environments over the last 8 years to support individuals in achieving their professional and personal goals.

Coaching Style and Expertise

Jess’s coaching approach is holistic, solution-focused, compassionate, centered around clients developing a greater understanding of who they are, learning how they work at their best, and creating positive shifts in their thinking habits and behavior.

As a trained NLP master practitioner, a large part of her skill set is developing excellent rapport with clients to build trust and enable a successful coaching partnership to

flourish. When delivering training virtually and in person, she finds developing rapport a vital skill to ensure we create a safe learning environment where everyone is heard and able to contribute effectively. When coaching, she often works with clients on understanding what limiting beliefs they hold and how they are impacting their mindset and ability to step into their potential.

After graduating and completing further training in coaching, Jess set up her coaching business in 2015, initially working with students aged 16-18 in Further Education, supporting them in achieving positive outcomes in their academic and personal development. She then completed further training in Neuro Linguistic Programming (NLP) and offered coaching in many different contexts such as education with staff and students, in prison coaching female prisoners, with new managers in the private sector and in the NHS coaching leaders and managers in both clinical and non-clinical leadership roles.

She also delivers Mental Health First Aid training within the private sector. All of these environments have their own set of demands and requirements, meaning as a coach she has had to develop her flexibility to step into their world to really help them explore their goals and find solutions. She enjoys the challenge of meeting new people to understand them and work effectively together to achieve great outcomes.


- Sc Counselling Phychology

- NLP master practinioer (ANLP)

- Level 5 coaching and mentoring (ILM)

- Mental health first aid instructor (MHFA England)

- Level 2 acceptance & commitment therapy (APT)


I knew I needed to streamline everything that was going on in my head, but really didn't know where to start and I felt that life was getting away from me.Having been through a life-changing few months, I’d lost my sense of purpose and direction. I was not prepared for really amazing results in such a short space of time; I cast off beliefs about myself that I've held on to for my entire life, I've learned tools that have transformed my relationships in both my professional life and my personal life, my values are crystal clear and am about to embark on a new career that is completely aligned with my beliefs and values! Thank you, Jess, all the self-help books in the world could not have got me to this point so quickly!” Health and Wellbeing Support Manager

“The coaching sessions have made a huge difference for me, in my role. I have learned how to be mindful of my inner dialogue, knowing when to tune into this to feel stronger and when I need to reframe it. This has helped me instil a newfound confidence which has positively transferred within my team. I am so grateful for the incredibly valuable coaching sessions with Jess, thank you so much.” Area Operations Manager