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ARTICLE

Gravitas Unlocked: How Great Leaders Boost Presence, Impact and Authority

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June 27, 2025
4 Mins
Gravitas isn't gifted, it's crafted. Discover how presence, impact and quiet authority help leaders truly inspire.
A landscape-oriented abstract painting featuring swirling golden and charcoal patterns that rise from a central focal point, symbolising quiet power and magnetic presence.

Ever walked into a room and felt someone shift the energy just by being there? That’s gravitas. It’s not about being loud. It’s not about taking up space. It’s about commanding respect without saying a word.

So how do great leaders do it? They master three game-changing traits: presence, impact and authority.

Presence: Be the calm in the chaos

True presence doesn’t demand attention. It earns it. Great leaders don’t just show up. They tune in. When you’re fully present, people feel seen. Valued. Heard.

Want to boost your presence? Start by slowing down. Breathe. Listen like it matters—because it does. Make your eye contact steady. Your posture grounded. Your words deliberate. You’ll radiate trust before you even speak.

How to cultivate presence:

  • Practise mindfulness daily—just five minutes can centre your focus.
  • Remove distractions when engaging in conversation. Be all there.
  • Mirror body language subtly to build rapport and connection.
  • Use pauses when you speak. It draws people in.
  • Dress with intention. Align your appearance with your message.

Impact: Make moments matter

Gravitas is about the ripple you leave behind. The words that echo. The moments that stick. High-impact leaders know what to say—and when to say nothing.

To maximise your impact, ditch the fluff. Say less, but mean more. Use vivid verbs that paint pictures. Share stories that stir something. And when you speak, speak from your values. People will remember how you made them feel.

How to amplify your impact:

  • Start strong. Open with a question, bold statement or story.
  • Use the power of three: group key points in threes for memorability.
  • Replace jargon with clarity. Speak human.
  • End with a punchy call to action or thought-provoking insight.
  • Get feedback often. Refine what works. Drop what doesn’t.

Authority: Lead with quiet confidence

Authority isn’t about barking orders. It’s about embodying credibility. Confidence. Clarity. Leaders with gravitas don’t need to prove themselves. They let their presence speak volumes.

Want to grow your authority? Know your stuff. Back your words with action. Set boundaries with kindness. And hold your ground when it counts. Authority isn't noise. It's calm, quiet conviction.

How to build authentic authority:

  • Keep learning. Stay curious and credible.
  • Speak up early in meetings to set the tone.
  • Own your opinions. Avoid hedging language like "just" or "I think".
  • Say "no" when needed. Boundaries show strength.
  • Deliver consistently. Show up how you want to be known.

The bottom line?

Gravitas isn't gifted. It's crafted. When you amplify your presence, elevate your impact, and lead with steady authority, you won’t just lead.

You’ll inspire.

And when you inspire, you spark change that lasts.

Trayton Vance

CEO, Executive Coach & Founder

Trayton Vance is the Founder and Managing Director of Coaching Focus Group, one of the UK’s leading leadership coaching consultancies. With over two decades of experience, Trayton helps organisations build coaching cultures that unlock potential, drive engagement, and create lasting impact.

Coaching Focus Group

Specialists in leadership coaching, workplace coaching programmes, and building coaching cultures that stick.

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