We don’t just offer coaching; we offer transformation. With every client, we create opportunities for growth, improvement, and the pursuit of excellence.
At the heart of our brand is a simple yet powerful idea: "Be Better." It’s our rallying cry, inspiring continuous improvement and success at every level.
We’re more than a coaching company—we’re a movement. We inspire individuals, teams, and organisations to unlock their fullest potential. Our brand is warm, welcoming, and professional, just like the coaching relationships we cultivate.
Our brand personality is a perfect balance of friendly warmth and focused determination. We’re approachable yet affirming, offering a space where growth feels natural, and success is celebrated.
We provide a high-end service with unmatched quality and expertise, but we remain accessible to anyone who seeks empowerment through coaching.
Our voice is warm, conversational, and empathetic. We understand the challenges our clients face, and we speak to them with an encouraging, professional tone.
We believe in the power of positive affirmations. Our inclusive language fosters a sense of community, helping clients feel supported, uplifted, and inspired.
Visually, Coaching Focus Group is a blend of sophistication and energy. Our rich colour palette, featuring luxurious and vibrant hues, reflects clarity, focus, and enthusiasm.
Each colour plays a specific role in expressing the different facets of our brand’s personality, supporting our message of transformation while ensuring consistency across all touchpoints.
Primary - #0a3c54
Primary YELLOW - #f3ad1b
Secondary - #7da3a2
Secondary - #4f6c79
Secondary - #cbdfdb
WHITE - #FFFFFF
Secondary BACKGROUND - #f2F2F5
THIRD BACKGROUND - #f4F4F4
TEXT COLOUR ONLY - #213a4f
When you interact with Coaching Focus Group—whether through our social media, coaching programmes, or online content—you’re not just engaging with a brand. You’re joining a community.
Together, we commit to excellence, growth, and positive transformation. Our mission is to coach for a better tomorrow, and we believe in being better together.
Let’s nurture and uphold the values that define us. Join our brand story, and together, we’ll continue to fuel growth, empower change, and make a difference.
