Trusted by Leaders
From Various Industries

"I’ve had the privilege of working with Trayton over the past 5 years.

His primary focus is on helping leaders adapt their style and coach better – challenging people from wanting to have the answers to creating the space for others to find their own.

Through their guidance, I’ve developed a far more intentional coaching style of leadership—listening more deeply, asking better questions, and empowering my team to step forward with greater ownership and confidence.What stood out most was their ability to combine sharp strategic thinking with a genuine commitment to long-term leadership growth. The conversations were always thoughtful, stretching, and grounded in real-world application.

I’m grateful for the perspective, challenge, and trust—and would highly recommend them to any leader looking to lead through others, not just direct them."

"I worked directly with Trayton during my time as CEO of Tesco UK, where he led a number of coaching, leadership and executive development initiatives across senior leadership teams, and particularly the Tesco UK Leadership Team.

What differentiated Trayton was his ability to operate credibly at executive level while still creating practical, measurable impact within the business. He brought a combination of challenge, commercial understanding and behavioural insight that enabled leaders to think differently about performance, culture and organisational effectiveness. Trayton doesn’t avoid or sugar coat things and for me and the teams I worked with that straightforwardness was very welcome.  

Trayton worked directly with members of my executive team on leadership capability, team dynamics, and strategic alignment during periods of significant operational and organisational pressure.He is very good at ensuring the team don’t disappear into the complexity of the issue or the dynamics of individuals and is skilled at bringing the conversation and work back to the right level. He helps senior leaders navigate complexity, improve collaboration, and strengthen accountability without losing focus on commercial delivery.

Since leaving Tesco, I have continued to value Trayton as a trusted sounding board and source of informal support as I transitioned into new leadership responsibilities."

"Working with Trayton 1:1 has been a genuinely transformative part of my journey as a coach. He has stretched my thinking in ways that have fundamentally changed how I show up in practice, building both my capability and confidence.

What’s made the biggest difference is his ability to balance support with honest, challenging feedback. It’s pushed me to deepen my self-awareness and be far more intentional and impactful in my coaching.

His guidance has been pivotal in helping me progress towards my ILM Level 7 Coaching qualification.

I’m genuinely grateful for the role he has played in shaping not just my skills, but how I think and operate as a coach. I would highly recommend Trayton"

"I have worked with Trayton and his team for nearly twenty years. Coaching Focus is my first choice Coaching organisation and I have worked with them on multiple assignments in particular, top team and individual leadership development. Trayton is an outstanding coach, and coaching expert, and he is very generous in sharing his knowledge and expertise. He has helped transform disfunction and encourages and drives teams to be at their best, and through his approach and style creates coherence and cohesion across leadership teams."

"I have highly valued Trayton's guidance and support on my coaching hourup, building ey capability and confidence.

Trayton combines highly effective support, with challenge. I have deepened my self-awareness, and am more intentional and impactful in my coaching as a consequence.

Trayton's guidance has been central to my progress towards the ILM level 7 coaching qualification. I have really appreciated his role in developing and shaping my skills, and how I think and operate as a coach."

"I worked with Trayton during my time as CEO of Beauparc, where he supported a number of leadership, executive development and organisational effectiveness initiatives across the business.

Trayton brought a strong combination of commercial understanding, executive coaching capability and organisational insight to my senior leadership team.

He was able to engage constructively with executives and operational leaders alike, helping drive greater alignment, accountability and leadership effectiveness during periods of significant growth and change.

His work with the executive team was particularly valuable in strengthening collaboration, improving team dynamics and supporting leaders through complex operational and organisational challenges.

Trayton has a direct but highly effective approach. He challenges appropriately, builds trust quickly and creates the conditions for honest conversations that lead to meaningful action and measurable impact.

What differentiated Trayton was his ability to understand the realities of leading and operating a large, fast-moving business. His work was always pragmatic, commercially grounded and focused on outcomes rather than theory.

He also demonstrated strong judgement and discretion when working with senior stakeholders, which made him a trusted partner to both the executive team and wider leadership population.

I would strongly recommend Trayton to organisations looking to strengthen executive leadership capability, organisational performance and leadership culture during periods of growth, transformation or operational complexity."