ILM Level 3 Award in Effective Coaching

Make coaching a part of your day-to-day leadership approach



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Save 10% off our January 2023 ILM Coaching Programme

Why this programme? 

The ILM Level 3 is specifically designed for those wishing to adopt a coaching approach both formally and informally within their role.

The programme shares proven models and theories, delivered by tutors with first-hand experience implementing major coaching initiatives in the industry. The workshops allow you to practice and apply these models and theories in a group environment to ensure that you take away the most impactful solution for you.

What do I get? 

As part of the programme you will get:

Support from start to finish from our tutors and support team

High-level training needed to become a effective executive level coach/mentor 


A plethora of resources to aid your learning, assignment writing and further development.


The knowledge and understanding needed to undertake  effective coaching within your organisation. 


Upon completion, you will gain an internationally recognised coaching qualification - equivalent to a fan NVQ or BTEC Level 3. 

What are the benefits?

Implement a Coaching Approach

Develop a coaching style of leadership, as you complete ifromal and formal pracitce.

Achieve a High Standard of Coaching

Get equipped with the skills, knowledge and ethical understanding needed

Realise the Impact

Understand the measurable impact of coaching and mentoring interventions

Get Qualified

Certify yourself with a coaching qualification, demonstrating your knowledge and skills

Personal Development

Critically review and develop your own skills, values and competence as a Coach or Mentor

Embed a coaching culture 

Be a champion of coaching within your organisation, and help implement a coaching culture.

Who is this for? 

The Level 3 is the entry level coaching qualification offered by the Institute of Leadership and Management (ILM), and is most suitable for:

Line Managers and People Development professionals who want to coach as part of their organisations coaching pool

Why Choose the ILM Route?

The ILM is the UK's leading provider of leadership, coaching and management qualifications. They use a network of approved centres to deliver the training for the their qualifications, of which Coaching Focus Group is one. 

ILM Qualifications stand out as they are focused on work-based learning, so are designed to be completed on-the-job. They are flexible in style and approach, but also rigorous in their quality and assurance of their centres. 

Programme Outline

To gain the ILM Level 3 qualification, you will need to compile a portfolio of evidence throughout the programme, which consists of:

> Records of a minimum 18 hours workplace coaching or mentoring with senior level coachees

> 3 written assignments, focused around your understanding of coaching, application and review of your practice, and ability as a coach. 

> A book reviews of one of our recommended reads

> Evidence of your own learning and development, including tutorial notes, supervision notes and reflections

The journey from the start of the programme, through to completing the qualification, usually takes between 9-12 months.

  • What is coaching - ensuring all are clear on what coaching is within the workplace and the expectations of a workplace coach.
  • The key components and skills of coaching within an organisation
  • Managing/leading/coaching – the intent, behaviours and applications of each
  • Mental Health and Wellbeing – to provide an understanding of what can be done when mental health issues are present (referring to internal resources/EAP support)

  • Comparing coaching to counselling and mentoring and understanding the boundaries of each.
  • The range of approaches available to a coach (coaching mindset)
  • The LEAP Model – an introduction to a coaching conversation
  • Structuring the conversation – the GROW Model
  • A Coaching demonstration – from one of our experienced tutors
  • Coaching practice in pairs
  • Listening skills – the four levels of listening, and how to develop them
  • The GIVE Model – developing your empathy skills
  • Listening inclusively and biases
  • Communication cycle – processing data and controlling the pace of a conversation
  • The intent of a coaching question and questioning skills
  • Following a coachee’s interest and getting focus
  • Coaching in threes (observed by tutor/s)
  • When should you put your knowledge in?
  • What is feedback in coaching, and how to give it.
  • The Johari window
  • Feedforward

  • Challenge and relationships in coaching – are you a challenger or supporter? (Challenging and supporting styles)
  • Creating accountability
  • The Zone of Uncomfortable Debate
  • Coaching demonstration and practice in trios.
  • Learning and behavioural styles – how does this show up in coaching?
  • Myers Briggs Type Indicator (MBTI)* - how do you prefer to operate
  • Emotional Intelligence and it’s important – what is needed for coaching?
  • What is my unique style an approach? - Reviewing strengths, weaknesses, opportunities and threats.
  • Planning your CPD and how this builds into your qualification
  • Coaching Practice – with focus on types and unique style
*Each learner will be provided with a MBTI report and type, as part of the programme.

January 2023 cohort dates

Workshop 1: 18-19 Jan
Workshop 2: 22-23 Feb 

Fee: £1,895 +£115 ILM registration

March 2023 cohort dates

Workshop 1: 14-15 Mar
Workshop 2: 18-19 Apr

Fee: £1,895 +£115 ILM registration

Have a question? Get in touch with us!